About Us

Dan represents the third generation of ownership at Lace House Linen and, under his leadership, the company grew from 30 employees to over 120, and moved into a state-of-the-art facility in his hometown of Petaluma. Dan has continued the family legacy of family, friends, customers and community. He is most proud to see his daughters take the helm of the company to the next level without compromising his family’s values.

Dan represents the third generation of ownership at Lace House Linen and, under his leadership, the company grew from 30 employees to over 120, and moved into a state-of-the-art facility in his hometown of Petaluma. Dan has continued the family legacy of family, friends, customers and community. He is most proud to see his daughters take the helm of the company to the next level without compromising his family’s values.

Nicole is actively involved in Lace House Linen along with her sister, Phoebe. Nicole spearheads the Health & Wellness Program, as well as the Safety Programs at Lace House Linen. She enjoys working in Production.

Richard has been with Lace House Linen for over 20 years and is proud to be part of the fourth generation of family ownership and management, continuing the tradition of commitment to our customers and community. His greatest joys are helping existing customers and fostering new partnerships.

Oscar has been in the linen service industry for over 15 years and has been involved in the food and beverage sector since 1998. He brings a wealth of knowledge and industry contacts to LHL, where he oversees the daily communications between customers, route drivers and our Production Team. His experience in all of these roles helps Oscar create positive solutions that benefit each customer.

Rodrigo brings more than 14 years of Laundry Operations and Management experience to LHL.

He has exemplary operational skills and a firm understanding of Production Management and Customer Relations. Given his on the job experience with large scale Laundry providers in Las Vegas and California and as a graduate from the Production Management Institute (an Industry leading education program for Laundry Executives), he has first rate analytical abilities, a flair for problem solving and a passion for customer service.

After 45 years, Melinda “runs the show” at Lace House. She manages orders, generates invoices answers the phones and tracks down the money! All Lace House customers know her friendly voice well unless you are in arrears and then she will not be so friendly! She literally grew up at Lace House and she is at the center of the Lace House family.

Elizabeth manages human resources, employee relations and is a production wizard. She is a specialist with customer owned goods and inventories of our linen. She is bilingual, so she is a natural at communications with our employees and loves to plan our office parties and celebrations and she has a great sense of humor.

Claudia is an integral part of the Lace House team helping to assist over 80 employees with all matters in HR, and helping to coordinate new technology initiatives, such as the implementation of a mobile route accounting app that increases our communications with customers and eliminates paper waste. She has developed great relationships with customers and vendors, and she has become the IT guru at Lace House Linen. She also has a deep database on where to order lunch for the office! Claudia enjoys spending time with her family and enjoying sunny Sonoma afternoons.

Ivan has been with LHL for over 10+ years and he has gained knowledge in every facet of the production process. His contributions are evident every day and his positive attitude along with his cheerful laugh are always present. He takes time to mentor new employees and help them understand the equipment, the product and our goals. He is the first person to respond to any production emergency, which often includes late nights and early mornings. When he’s not giving 110% at LHL, he enjoys spending time with his family and riding his Harley Davidson.

Ricky has worked in many different departments at Lace House Linen over his 14+ years at Lace House Linen. He started out as a Route Representative, then moved into Production, and ultimately followed his passion for mechanical engineering – and now he leads a team of three full-time engineers at LHL. Ricky has operated every machine at LHL, and his wealth of knowledge is indispensable. He and his team keep everything moving in order to serve our customers. He loves spending time with his family and off-roading on weekends in his tricked-out Jeep.

Brandon, a Petaluma native, has an extensive background in the linen industry that spans over 18 years. Brandon has had the opportunity to work in different departments in the industry which helps him deliver excellent customer service to each of our clients. This exposure in linen allows Brandon to have a unique perspective and ability to solve customers' concerns. Brandon is a self-proclaimed 'foodie' and enjoys building relationships with some of the best restaurants in the area. When Brandon is out of the office and not working, he enjoys riding his motorcycle, fishing, and trying new restaurants.